VICI Life's mission is to change the mindset of men from wearing the same watch every day to wearing a watch tailored for the occasion. We encourage our customers to think of a watch not as one item, but as part of a collection, so you can make the best impression at all times.
We have created three unique and different lifestyle ranges, inspired by the world’s iconic cities, fashioned to allow an effortless transition between smart and casual, day and night, week and weekend – for any occasion you find yourself in.
VICI, the Latin for ‘conquered’, encompasses our brand: who we are and who we want to be. At VICI we want you to achieve your goals – that is why whenever you look at your watch we want you to be inspired to conquer your goals.